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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Developing successful global strategies for marketing luxury brands"
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Multikanalvertrieb
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Luxury goods
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Luxusgüter
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Harvard-Business-Manager : das Wissen der Besten
Developing successful global strategies for marketing luxury brands
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
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International journal of retail and distribution management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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International journal of production economics
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Journal of retailing
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Research
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The international review of retail, distribution and consumer research
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Journal of advertising research
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
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Lehrbuch
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
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Journal of operations management
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Administrative Sciences : open access journal
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
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Essentials
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Faculty & research / Insead : working paper series
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
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Harvard business review : HBR
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Interaktives Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MIS quarterly
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Manufacturing & service operations management : M & SOM
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Marktorientiertes Management
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Reihe: Kundenorientierte Unternehmensführung
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The Routledge companion to strategic marketing
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The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
2
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
3
Innovating luxury service experiences through e-servicescapes
Colm, Laura
;
Prestini, Stefano
- In:
Developing successful global strategies for marketing …
,
(pp. 119-138)
.
2021
Persistent link: https://www.econbiz.de/10012521682
Saved in:
4
Wie digitales und physisches Geschäft verschmelzen
Rigby, Darrell K.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10010461048
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