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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Grisaffe, Douglas B."
~subject:"Social web"
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Grisaffe, Douglas B.
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Harvard-Business-Manager : das Wissen der Besten
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
2
Of "likes" and "pins" : the effects of consumers' attachment to social media
VanMeter, Rebecca A.
;
Grisaffe, Douglas B.
;
Chonko, …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 70-88
Persistent link: https://www.econbiz.de/10011422800
Saved in:
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