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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~person:"Herstatt, Cornelius"
~person:"Leone, Robert P."
~subject:"Virales Marketing"
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
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Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
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