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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing theory and practice"
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing management : MM
Journal of marketing theory and practice
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Geisterfahrer bei Facebook
Watson, Mary Anne
;
Lopiano, Gabrielle R.
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
5
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011535472
Saved in:
2
The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth
;
Baumann, Jasmin
;
Palmer, Roger
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
Saved in:
3
Service marketing and subjectivity: the shaping of customer-oriented employees
Skålén, Per
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 795-809
Persistent link: https://www.econbiz.de/10003886242
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