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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of retailing and consumer services"
~person:"Cambra-Fierro, Jesús"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
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Harvard-Business-Manager : das Wissen der Besten
Journal of retailing and consumer services
Journal of promotion management : innovations in planning and applied research
4
Cogent business & management
1
International journal of business performance management
1
International journal of retail and distribution management
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Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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