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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~person:"Herstatt, Cornelius"
~person:"Leone, Robert P."
~subject:"Beziehungsmarketing"
~subject:"Innovationsdiffusion"
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Innovationsdiffusion
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Herstatt, Cornelius
Leone, Robert P.
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Harvard-Business-Manager : das Wissen der Besten
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
International journal of innovation and technology management
1
International journal of technology, policy and management : IJTPM
1
Journal of marketing
1
Journal of marketing research : JMR
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Managing innovation driven companies : approaches in practice
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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ECONIS (ZBW)
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Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
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2
Wie fortschrittliche Kunden zu Innovationen stimulieren
Herstatt, Cornelius
;
Lüthje, Christian
;
Lettl, Christopher
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10001636078
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3
Die Kunden halten, wenn ein Top-Betreuer geht : drei bewährte Strategien können die Bindung ans Unternehmen stärken
Bendapudi, Neeli
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
3
,
pp. 9-17
Persistent link: https://www.econbiz.de/10001654204
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