//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Innovation management"
~subject:"Online-Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Innovation management
Online-Marketing
Beziehungsmarketing
44
Relationship marketing
44
Marketing management
8
Marketingmanagement
8
Customer value
6
Deutschland
6
Germany
6
Kundenwert
6
USA
6
United States
6
Computer-assisted marketing
4
Customer satisfaction
4
Customer service
4
IT-gestütztes Marketing
4
Kundenservice
4
Kundenzufriedenheit
4
Competitive advantage
3
Competitive strategy
3
Wettbewerbsstrategie
3
Wettbewerbsvorteil
3
Beschwerdemanagement
2
Complaint management
2
Customer analysis
2
Customer integration
2
Digitalisierung
2
Digitization
2
Einzelhandel
2
Erfolgsfaktor
2
Innovationsmanagement
2
Internet marketing
2
Kundenanalyse
2
Kundenintegration
2
Physical distribution
2
Preismanagement
2
Pricing strategy
2
Retail trade
2
Social Web
2
Social web
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
German
4
Author
All
Dawar, Niraj
1
Freeman, Karen
1
Herstatt, Cornelius
1
Hippel, Eric von
1
Lettl, Christopher
1
Lüthje, Christian
1
Spenner, Patrick
1
Thomke, Stefan
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
88
Journal of retailing and consumer services
55
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
19
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of the Academy of Marketing Science
16
Business horizons
15
Journal of strategic marketing
15
The journal of business & industrial marketing
15
Cogent business & management
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The service industries journal
14
International journal of technology marketing : IJTMkt
13
Technological forecasting & social change : an international journal
13
Asia Pacific journal of marketing and logistics
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of hospitality management
12
Journal of marketing communications
12
Journal of open innovation : technology, market, and complexity
12
The journal of brand management : an international journal
12
International journal of business information systems : IJBIS
10
International journal of innovation management
10
Journal of marketing management : MM
10
Journal of service management
10
The journal of services marketing
10
Customer engagement : contemporary issues and challenges
9
Journal of hospitality marketing & management
9
Journal of marketing
9
Electronic commerce research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Tourism management : research, policies, practice
8
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing im Zeitalter von Alexa
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
8
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011950189
Saved in:
2
Machen Sie es den Kunden leicht
Spenner, Patrick
;
Freeman, Karen
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
12
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009664695
Saved in:
3
Wie fortschrittliche Kunden zu Innovationen stimulieren
Herstatt, Cornelius
;
Lüthje, Christian
;
Lettl, Christopher
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10001636078
Saved in:
4
Kunden zu Erfindern machen
Thomke, Stefan
;
Hippel, Eric von
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
5
,
pp. 51-60
Persistent link: https://www.econbiz.de/10001681204
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->