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isPartOf:"Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg"
~isPartOf:"Handbook of research in international marketing"
~isPartOf:"International business review : the official journal of the European International Business Academy"
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Search: subject_exact:"Internationale Werbung"
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International marketing
85
Internationales Marketing
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14
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12
Multinationales Unternehmen
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
Handbook of research in international marketing
International business review : the official journal of the European International Business Academy
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
85
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1
Speed of internationalization of new ventures and survival in export markets
Gripsrud, Geir
;
Hunneman, Auke
;
Solberg, Carl Arthur
- In:
International business review : the official journal of …
32
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014373652
Saved in:
2
Entrepreneurial orientation, export channel selection, and export performance of SMEs
Kalinic, Igor
;
Brouthers, Keith D.
- In:
International business review : the official journal of …
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206731
Saved in:
3
Small exporting firms' choice of exchange mode in international marketing channels for perishable products : a contingency approach
Nyu, Valeria
;
Nilssen, Frode
;
Kandemir, Destan
- In:
International business review : the official journal of …
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206733
Saved in:
4
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
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5
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
6
Market entry into new export markets : when are firms more likely to imitate their competitors' market presence?
Boehe, Dirk Michael
;
Becerra, Manuel
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013399552
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7
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda
;
Khan, Zaheer
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
Saved in:
8
Multilevel trust in international marketing of healthcare services : a five-country comparative study
Fregidou-Malama, Maria
;
Hyder, Akmal S.
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012820104
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9
International market exit by firms : misalignment of strategy with the foreign market risk environment
Ozkan, Kubilay S. L.
- In:
International business review : the official journal of …
29
(
2020
)
6
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012421129
Saved in:
10
Export market orientation : an integrative review and directions for future research
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012303642
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