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isPartOf:"Human performance"
~isPartOf:"European journal of marketing"
~person:"Born, Marise Ph."
~person:"Plangger, Kirk"
~subject:"B2B relationships"
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Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
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