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isPartOf:"Human relations"
~isPartOf:"Global corporate evolution : looking inward or looking outward? ; the Carnegie Bosch Institute's 6. International Conference, October 2 - 4, 2003"
~isPartOf:"Handbook of contemporary marketing in China : theories and practices"
~subject:"Cultural identity"
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Human relations
Global corporate evolution : looking inward or looking outward? ; the Carnegie Bosch Institute's 6. International Conference, October 2 - 4, 2003
Handbook of contemporary marketing in China : theories and practices
Context: the need for international standardisation of accounting
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International journal of cross cultural management : CCM
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A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
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