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isPartOf:"Human resource development international : enhancing performance, learning and integrity"
~isPartOf:"International journal of project management : the journal of The International Project Management Association"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Narrative Methode"
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Human resource development international : enhancing performance, learning and integrity
International journal of project management : the journal of The International Project Management Association
Journal of retailing and consumer services
Journal of organizational change management
30
Journal of business research : JBR
25
Human relations
17
Journal of vocational behavior
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management learning : the journal for managerial and organizational learning
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ECONIS (ZBW)
16
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1
Effective influencer marketing : a social identity perspective
Farivar, Samira
;
Wang, Fang
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364475
Saved in:
2
Labyrinth of labels : narrative constructions of promoters and protesters in megaprojects
Ninan, Johan
;
Sergeeva, Natalya
- In:
International journal of project management : the …
39
(
2021
)
5
,
pp. 496-506
Persistent link: https://www.econbiz.de/10012939518
Saved in:
3
Enriching the concept of authentic leadership in project-based organisations through the lens of life-stories and self-identities
Sergeeva, Natalya
;
Kortantamer, Dicle
- In:
International journal of project management : the …
39
(
2021
)
7
,
pp. 815-825
Persistent link: https://www.econbiz.de/10012939581
Saved in:
4
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
5
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
6
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
7
Narrative interactions : how project-based firms respond to government narratives of innovation
Sergeeva, Natalya
;
Winch, Graham
- In:
International journal of project management : the …
38
(
2020
)
6
,
pp. 379-387
Persistent link: https://www.econbiz.de/10012303358
Saved in:
8
Value creation in projects : towards a narrative perspective
Green, Stuart David
;
Sergeeva, Natalya
- In:
International journal of project management : the …
37
(
2019
)
5
,
pp. 636-651
Persistent link: https://www.econbiz.de/10012051713
Saved in:
9
How to apply the systemic lessons learned knowledge model to wire an organisation for the capability of storytelling
Duffield, Stephen
;
Whitty, Stephen J.
- In:
International journal of project management : the …
34
(
2016
)
3
,
pp. 429-443
Persistent link: https://www.econbiz.de/10011448872
Saved in:
10
Creating a compelling brand meaning by orchestrating stories : the case of Scandinavia's largest department store
Hjelmgren, Daniel
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011556654
Saved in:
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