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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Airline"
~subject:"Business-to-business marketing"
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Market segmentation
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Marktsegmentierung
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
5
Journal of revenue and pricing management
4
Journal of air transport management
3
Journal of business-to-business marketing
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation in pricing : contemporary theories and best practices
2
Journal of strategic marketing
2
Berichte aus der Betriebswirtschaft
1
Business-to-business brand management : theory, research and executive case study exercises
1
CRM in financial services : a practical guide to making customer relationship management work
1
Economics letters
1
European journal of marketing : EJM
1
Expert journal of marketing
1
Georgia Tech Scheller College of Business Research Paper
1
Global business and organizational excellence : a review of research & best practices
1
Handbook of business-to-business marketing
1
International journal of business and emerging markets : IJBEM
1
International journal of revenue management : IJRM
1
International journal of services and operations management
1
Journal of Asia Pacific business
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Legends in marketing
1
Management research review
1
Maritime policy & management
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Marketing intelligence & planning
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Methoden zur erfolgreichen Marktsegmentbearbeitung
1
Review of industrial organization
1
The journal of business & industrial marketing
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The service industries journal
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Transportation research / E : an international journal
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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
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2
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
3
Generalized linear interactive model for market segmentation : the air freight market
Ming-Chih, Tsai
;
Yi-Ting, Tsai
;
Ching-Wei, Lien
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 439-446
Persistent link: https://www.econbiz.de/10008991566
Saved in:
4
Segmenting a market in the making : industrial market segmentation as construction
Harrison, Debbie
;
Kjellberg, Hans
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 784-792
Persistent link: https://www.econbiz.de/10008737505
Saved in:
5
Unfolding implementation in industrial market segmentation
Boejgaard, John
;
Ellegaard, Chris
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1291-1299
Persistent link: https://www.econbiz.de/10008807127
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