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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"Journal of management information systems : JMIS"
~person:"Han, Kunsoo"
~person:"Molitor, Dominik"
~type_genre:"Aufsatz in Zeitschrift"
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Mobile Business
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Mobile business
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Mobilkommunikation
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1
Advertising effects
1
Consumer behaviour
1
Distribution channel
1
E-commerce
1
Electronic Commerce
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Internet marketing
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Konsumentenverhalten
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Mobile Anwendung
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Mobile Marketing
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Online retailing
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Online-Handel
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Randomized field experiment
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Vertriebsweg
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Werbewirkung
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behavioral effects
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counterfactual analysis
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electronic commerce
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interface design
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location-based advertising
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m-commerce
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mobile advertising
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mobile analytics
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mobile commerce
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mobile pull
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mobile push
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multichannel strategy
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Molitor, Dominik
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Information systems and e-business management : ISeB
Journal of management information systems : JMIS
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ECONIS (ZBW)
2
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1
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Channel capabilities, product characteristics, and the impacts of mobile channel introduction
Bang, Youngsok
;
Lee, Dong-joo
;
Han, Kunsoo
;
Hwang, Minha
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 101-125
Persistent link: https://www.econbiz.de/10010243633
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