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isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"Health economics"
~subject:"Marketing management"
~subject:"Pharmaceutical industry"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Health economics
Covid economics : vetted and real-time papers
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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua
;
Dave, Dhaval
- In:
Health economics
26
(
2017
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011815606
Saved in:
2
Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 425-455)
.
2014
Persistent link: https://www.econbiz.de/10010353553
Saved in:
3
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
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