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isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"Indian pharmaceutical industry : strategies and challenges in formulations marketing"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Search: subject_exact:"OTC-Arzneimittel"
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OTC pharmaceuticals
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Rezeptfreies Arzneimittel
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2000-2008
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Indian pharmaceutical industry : strategies and challenges in formulations marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
3
CESifo working papers
2
Gabler Edition Wissenschaft
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Märkte, Informationen für die Werbeplanung
2
Working paper / National Bureau of Economic Research, Inc.
2
Bridging the gap between advertising academia and practice
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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CSR und Brand Management : Marken nachhaltig führen
1
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Economía : revista del Departamento de Economía, Pontificia Universidad Católica del Perú
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Gesundheitswirtschaft in Deutschland : die Zukunftsbranche ; Beispiele über alle wichtigen Bereiche des Gesundheitswesens in Deutschland zur Gesundheitswirtschaft
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Global business and organizational excellence : a review of research & best practices
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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Inclusive innovation for sustainable development : theory and practice
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International journal of Indian culture and business management
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New technology-based firms in the new millennium ; Vol. 11
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Papeles de economía española
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Recent developments in antitrust : theory and evidence
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Scanner data and price indexes
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Selected papers of the Symposium on Operations Research (SOR'96) : Braunschweig, September 3 - 6, 1996
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ECONIS (ZBW)
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1
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
Saved in:
2
Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
3
Which factors drive product sales in OTC markets?
Huber, Monika
;
Dippold, Katrin
;
Forsthofer, Rudolf
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009699716
Saved in:
4
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
5
Consumers' attitude towards pharma OTC products
Srivastava, R. K.
- In:
Indian pharmaceutical industry : strategies and …
,
(pp. 134-143)
.
2008
Persistent link: https://www.econbiz.de/10003852096
Saved in:
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