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isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~person:"Landsman, Vardit"
~subject:"Marketing management"
~subject:"Pharmaceutical industry"
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The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
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