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isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~subject:"Arzneimittel"
~subject:"Marketing management"
~subject:"Pharmaceutical industry"
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Arzneimittel
Marketing management
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5
Medizinische Behandlung
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Consumer behaviour
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Konsumentenverhalten
3
Pharmaceuticals
3
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Marketingmanagement
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2005–2010
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Arzneimittelmarkt
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Generic drugs
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Generika
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Innovation diffusion
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Innovationsdiffusion
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New product development
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Patienten
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Pharmaceutical market
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Pharmacology
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Pharmaindustrie
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Block, Lauren
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Camacho, Nuno
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Chan, Tat
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Kramer, Thomas
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Landsman, Vardit
1
Narasimhan, Chakravarthi
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Stremersch, Stefan
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
NBER working paper series
9
Working paper / National Bureau of Economic Research, Inc.
6
NBER Working Paper
4
Discussion paper / Centre for Economic Policy Research
3
Allokation im marktwirtschaftlichen System
2
American economic journal
2
Forum for health economics & policy : an evolving collection of symposia on important health care issues
2
Health economics
2
Review of industrial organization : RIO
2
American economic review
1
BREAD working paper
1
CHE research paper
1
Chapman & Hall/CRC Biostatistics Series
1
Covid economics : vetted and real-time papers
1
Discussion papers / CEPR
1
Economic dimensions of personalized and precision medicine
1
Festschrift für Prof. Dr. J.-Matthias Graf von der Schulenburg : aktuelle versicherungs- und gesundheitsökonomische Beiträge
1
Globalization and economic justice : from terrorism to global peace
1
IBES Diskussionsbeitrag
1
IDEI working papers
1
International journal of health economics and management
1
International journal of management concepts and philosophy : IJMCP
1
Journal of development economics
1
Journal of health economics
1
Leadership and management in pharmacy practice
1
Measuring and modeling health care costs
1
OECD Health Working Papers
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Rapport de projet
1
Schriften zur Gesundheitsökonomie
1
Schriftenreihe Masterstudiengang Consumer Health Care
1
SpringerLink / Bücher
1
The American economic review
1
The European journal of health economics : HEPAC ; health economics in prevention and care
1
The journal of economic perspectives : EP ; a journal of the American Economic Association
1
Working paper / Center for Global Development
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Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 425-455)
.
2014
Persistent link: https://www.econbiz.de/10010353553
Saved in:
2
Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Ilyuk, Veronika
;
Irmak, Caglar
;
Kramer, Thomas
;
Block, …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 315-344)
.
2014
Persistent link: https://www.econbiz.de/10010353558
Saved in:
3
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
4
Evaluating the impact of treatment effectiveness and side effects in presribing choices
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 171-187)
.
2014
Persistent link: https://www.econbiz.de/10010353576
Saved in:
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