//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig"
~isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~isPartOf:"Sport management review"
~subject:"Canada"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ambush marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Canada
Guerilla marketing
4
Guerilla-Marketing
4
Sponsoring
3
Sponsorship
3
Sport event
3
Sportveranstaltung
3
Ambush marketing
2
Football
2
Fußball
2
Sportmarketing
2
Sports marketing
2
Advertising effects
1
Ankündigungseffekt
1
Announcement effect
1
Big event
1
Börsenkurs
1
Consumer attitudes
1
Consumer behaviour
1
Deutschland
1
Ereignisstudie
1
Event study
1
FIFA Fußball-Weltmeisterschaft <18., 2006>
1
Germany
1
Großveranstaltung
1
Kanada
1
Konsumentenverhalten
1
Law
1
Major events
1
Marketing management
1
Marketingmanagement
1
Professional sports
1
Profisport
1
Recht
1
Share price
1
Sport
1
Sport sponsorship
1
Sports
1
Stock prices
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ellis, Dana
1
Scassa, Teresa
1
Séguin, Benoit
1
Published in...
All
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Sport management review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana
;
Scassa, Teresa
;
Séguin, Benoit
- In:
Sport management review
14
(
2011
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->