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isPartOf:"Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig"
~subject:"Internet"
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Internet
Internet marketing
13
Online-Marketing
13
Deutschland
6
Germany
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E-commerce
4
Electronic Commerce
4
Internet usage
4
Internetnutzung
4
Theorie
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Theory
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Insurance marketing
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Marketing management
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Marketingmanagement
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Retail marketing
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Versicherungsmarketing
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Fritz, Wolfgang
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Kerner, Martin
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Mevenkamp, Andreas
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Müller, Martin
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Oelsnitz, Dietrich von der
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
Information systems research : ISR
15
International journal of internet marketing and advertising : IJIMA
15
Journal of business research : JBR
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of management information systems : JMIS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
10
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of retailing and consumer services
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Electronic markets : the international journal on networked business
5
Information economics and policy : IEP
5
International journal of industrial organization
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal
4
Discussion papers / CEPR
4
EBSCOhost eBook Collection
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of hospitality marketing & management
4
Journal of retailing
4
Marketing intelligence & planning
4
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ECONIS (ZBW)
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Markteintrittsstrategien in der Internet-Ökonomie
Fritz, Wolfgang
-
1999
Persistent link: https://www.econbiz.de/10009413771
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2
Akzeptanzorientierte Gestaltung von WWW-Informationsangeboten
Mevenkamp, Andreas
;
Kerner, Martin
-
1998
Persistent link: https://www.econbiz.de/10009413179
Saved in:
3
Marketing und Internet : Nutzungsoptionen und Diffusionsaussichten
Oelsnitz, Dietrich von der
;
Müller, Martin
-
1996
Persistent link: https://www.econbiz.de/10009413194
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