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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing management : MM"
~person:"Pitt, Leyland F."
~person:"Rösger, Jürgen"
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Business horizons
Journal of marketing management : MM
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
2
Fundamentals of marketing research ; Vol. 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Marketing intelligence & planning
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
The journal of management development
1
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ECONIS (ZBW)
4
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Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
2
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
3
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2008
Persistent link: https://www.econbiz.de/10003762112
Saved in:
4
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2007
Persistent link: https://www.econbiz.de/10003565743
Saved in:
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