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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing management : MM"
~person:"Martinez, Luis F."
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
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Martinez, Luis F.
Dessart, Laurence
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Bauer, Hans H.
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Calder, Bobby J.
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Dou, Wenyu
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Dölling, Steffen
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Electronic commerce research
Journal of marketing management : MM
Springer Proceedings in Business and Economics
2
European journal of management studies : EJMS
1
Journal of retailing and consumer services
1
Springer eBook Collection
1
The service industries journal
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ECONIS (ZBW)
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Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
2
Online payments strategy : how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions
Cardoso, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10011999485
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