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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Online-Marketing"
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Online-Marketing
Internet marketing
123
Social Web
59
Social web
59
Consumer behaviour
58
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58
Viral marketing
30
Virales Marketing
30
Online retailing
25
Online-Handel
25
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21
Electronic Commerce
21
Brand management
20
Markenführung
20
Beziehungsmarketing
18
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18
Advertising effects
15
Werbewirkung
15
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social media
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Electronic commerce research
Journal of marketing management : MM
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
119
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
123
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31
Segmenting market structure from multi-channel clickstream data: a novel generative model
Qian, Yang
;
Jiang, Yuanchun
;
Du, Yanan
;
Sun, Jianshan
; …
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 509-533
Persistent link: https://www.econbiz.de/10012287494
Saved in:
32
Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Zhang, Hailin
;
Yuan, Xina
;
Song, Tae Ho
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012287517
Saved in:
33
Content shared between banks and users on the social ecosystem : an inductive exploratory inquiry
Gandolfo, Alessandro
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 679-712
Persistent link: https://www.econbiz.de/10012309154
Saved in:
34
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
Saved in:
35
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
36
Negative online reviews of popular products : understanding the effects of review proportion and quality on consumers' attitude and intention to buy
Shihab, Muhammad Rifki
;
Putri, Audry Pragita
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 159-187
Persistent link: https://www.econbiz.de/10011999478
Saved in:
37
Online payments strategy : how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions
Cardoso, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10011999485
Saved in:
38
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
39
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
40
Designing a talents training model for cross-border e-commerce : a mixed approach of problem-based learning with social media
Cheng, Xusen
;
Su, Linlin
;
Zarifis, Alex
- In:
Electronic commerce research
19
(
2019
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10012126601
Saved in:
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