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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of contemporary hospitality management"
~person:"Gerstmeier, Eva"
~person:"Kim, Woo Gon"
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Internet marketing
4
Online-Marketing
4
Social Web
3
Social web
3
Hotel industry
2
Hotellerie
2
Preismanagement
2
Pricing strategy
2
Search engine
2
Suchmaschine
2
Auction
1
Auktion
1
Customer satisfaction
1
Firm performance
1
Hotel performance
1
Innovation adoption
1
Innovationsakzeptanz
1
Kundenzufriedenheit
1
Luxury goods
1
Luxury hotel industry
1
Luxusgüter
1
Online travel intermediaries
1
Social media networks
1
Social media review rating
1
Technology acceptance
1
Theoretical model
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Traditional customer satisfaction
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Gerstmeier, Eva
Kim, Woo Gon
Law, Chun Hung Roberts
4
Xie, Karen L.
3
Albrecht, Carmen-Maria
2
Bauer, Hans H.
2
Bradley, Graham L.
2
Dölling, Steffen
2
Ha, Hong Youl
2
Haber, Tobias E.
2
Heitmann, Mark
2
Hennigs, Nadine
2
Herrmann, Andreas
2
Kwok, Linchi
2
Laband, Tom
2
Langner, Sascha
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Mezger, Miriam
2
Möhlenbruch, Dirk
2
Pan, Huifeng
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Rösger, Jürgen
2
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Skiera, Bernd
2
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2
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Wiedmann, Klaus-Peter
2
Ahn, Young-joo
1
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1
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1
Besbes, Alia
1
Bigné Alcañiz, J. Enrique
1
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1
Buhalis, Dimitrios
1
Cassia, Fabio
1
Cezar, Asunur
1
Chen, Hsiangting Shatina
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Chen, Qian-Xia
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Cheng, Mingming
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of contemporary hospitality management
International journal of hospitality management
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Tourism economics : the business and finance of tourism and recreation
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
4
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Hotel guests' social media acceptance in luxury hotels
Dieck, M. Claudia tom
;
Jung, Timothy
;
Kim, Woo Gon
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 530-550
Persistent link: https://www.econbiz.de/10011611288
Saved in:
2
Social media review rating versus traditional customer satisfaction : which one has more incremental predictive power in explaining hotel performance?
Kim, Woo Gon
;
Park, Seo Ah
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 784-802
Persistent link: https://www.econbiz.de/10011687733
Saved in:
3
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
4
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
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