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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~person:"Cheng, Ting Pong Vincent"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand Trust
1
Brand image
1
Confidence
1
Consumer Equity
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenimage
1
Online Reviews
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Personalisierung
1
Personalization
1
Relationship marketing
1
Vertrauen
1
Viral marketing
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Virales Marketing
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Cheng, Ting Pong Vincent
Dessart, Laurence
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Dölling, Steffen
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Möhlenbruch, Dirk
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Asano, Glenn
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Ayodele, Adeola A.
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of marketing management : MM
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The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
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