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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Website"
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Beziehungsmarketing
Website
Internet marketing
95
Online-Marketing
95
Social Web
46
Social web
46
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
22
Markenführung
22
E-commerce
20
Electronic Commerce
20
Online retailing
19
Online-Handel
19
Relationship marketing
18
Viral marketing
16
Virales Marketing
16
Brand image
13
Markenimage
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social media
13
Marketing management
12
Marketingmanagement
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Advertising
9
Internet
9
Werbung
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Customer integration
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Kundenintegration
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Social Media
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Advertising effects
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Werbewirkung
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E-Commerce
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KMU
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of business research : JBR
78
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of electronic marketing and retailing : IJEMR
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of internet commerce
30
Industrial marketing management : the international journal for industrial and high-tech firms
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
International journal of hospitality management
24
The journal of product & brand management
24
Marketing intelligence & planning
20
Tourism management : research, policies, practice
18
Journal of marketing communications
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of promotion management : innovations in planning and applied research
16
SpringerLink / Bücher
16
Asia Pacific journal of marketing and logistics
14
Business horizons
14
International journal of business information systems : IJBIS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Technological forecasting & social change : an international journal
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of contemporary hospitality management
13
Journal of electronic commerce research : JECR
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
The service industries journal
13
International journal of technology marketing : IJTMkt
12
Journal of travel and tourism marketing
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of electronic commerce : IJEC
11
Journal of hospitality marketing & management
11
Journal of marketing
11
Electronic commerce research
10
International journal of retail & distribution management
10
Customer engagement : contemporary issues and challenges
9
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ECONIS (ZBW)
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1
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
2
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
3
Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Liao, Ying Kai
;
Chang, Candice
;
Giang Nu To Truong
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
Saved in:
4
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
5
Employee review websites as source of recruitment communication : the role of source credibility, realistic information, and specific information
Kaur, Tavleen
;
Dubey, Ritesh Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 74-94
Persistent link: https://www.econbiz.de/10012292176
Saved in:
6
The impacts of new media on marketing effectiveness : a comparative study of China and South Korea tourism souvenirs website
Zhang, Yudi
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012036012
Saved in:
7
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
8
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
9
Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair
;
Khan, Muhammad Kaleem
;
Peng, Hui
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
Saved in:
10
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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