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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~person:"Pedersen, Per Egil"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand image
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Customer brand engagement
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Pedersen, Per Egil
Dessart, Laurence
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Dölling, Steffen
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Möhlenbruch, Dirk
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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