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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Internet marketing
86
Online-Marketing
86
Social Web
62
Social web
62
Consumer behaviour
26
Konsumentenverhalten
26
Social media
22
Online retailing
17
Online-Handel
17
E-commerce
14
Electronic Commerce
14
Beziehungsmarketing
12
Relationship marketing
12
Brand management
9
Markenführung
9
Advertising
7
Advertising effects
7
Social network
7
Werbewirkung
7
Werbung
7
Social relations
6
Soziale Beziehungen
6
Viral marketing
6
Virales Marketing
6
Digitalisierung
5
Digitization
5
Innovation
5
Internet
5
KMU
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Mobile marketing
5
Purchase intention
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SME
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Social media marketing
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Website
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Customer satisfaction
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Bustos Díaz, Javier
1
Chang, Chia-Chin
1
Cheng, Min-Jhih
1
Galan, Jean-Philippe
1
Hajli, M. Nick
1
Hung, Shiu-Wan
1
Kaur, Puneet
1
Konate, Malick
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Landoli, Luca
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Luqman, Adeel
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Martínez-Sánchez, María Eugenia
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Meyer-Waarden, Lars
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Mishra, Shreya
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Munzel, Andreas
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Nicolas-Sans, Ruben
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Perez, Charles
1
Primario, Simonetta
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Sokolova, Karina
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Srivastava, Pallavi
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Talwar, Shalini
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Wu, Ching-Yi
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Technological forecasting & social change : an international journal
Journal of business research : JBR
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Business horizons
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
SpringerLink / Bücher
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Information systems research : ISR
5
International journal of business information systems : IJBIS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of marketing communications
5
Electronic markets : the international journal on networked business
4
Global business review
4
Information technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Psychology & marketing
4
Computational & mathematical organization theory
3
EERI research paper series
3
European research studies
3
International journal of Indian culture and business management
3
International journal of accounting and information management
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
International journal of economic research
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of electronic commerce research : JECR
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
7
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1
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
2
The impact of group polarization on the quality of online debate in social media : a systematic literature review
Landoli, Luca
;
Primario, Simonetta
;
Zollo, Giuseppe
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012805398
Saved in:
3
Analysis of the social media strategy of audio-visual OTTs in Spain : the case study of Netflix, HBO and Amazon Prime during the implementation of Disney +
Martínez-Sánchez, María Eugenia
;
Nicolas-Sans, Ruben
; …
- In:
Technological forecasting & social change : an …
173
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013204212
Saved in:
4
Digital social capital and performance of initial coin offerings
Perez, Charles
;
Sokolova, Karina
;
Konate, Malick
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
Saved in:
5
The social side of sustainability : well-being as a driver and an outcome of social relationships and interactions on social networking sites
Munzel, Andreas
;
Meyer-Waarden, Lars
;
Galan, Jean-Philippe
- In:
Technological forecasting & social change : an …
130
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011958226
Saved in:
6
Exploring the intention to continue using social networking sites : the case of Facebook
Chang, Chia-Chin
;
Hung, Shiu-Wan
;
Cheng, Min-Jhih
;
Wu, …
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 48-56
Persistent link: https://www.econbiz.de/10011474519
Saved in:
7
The role of social support on relationship quality and social commerce
Hajli, M. Nick
- In:
Technological forecasting & social change : an …
87
(
2014
),
pp. 17-27
Persistent link: https://www.econbiz.de/10010480463
Saved in:
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