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isPartOf:"International Journal of Management and Marketing Research"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Cross-cultural marketing"
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Cross-cultural marketing
9
Interkulturelles Marketing
9
Consumer behaviour
4
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USA
4
United States
4
Advertising effects
2
Brand image
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1
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1
Becerra, Enrique P.
1
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1
Edwards, Steven M.
1
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1
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1
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1
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Koonmee, Kalayanee
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Lu, Qiang
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International Journal of Management and Marketing Research
Hamburger Schriften zur Marketingforschung
Journal of business research : JBR
Psychology & marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
7
SpringerLink / Bücher
7
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
6
Journal of global marketing
6
Cultural marketing and metaverse for consumer engagements
5
Journal of international marketing
5
Premier reference source
5
Transcultural marketing for incremental and radical innovation
5
Handbook of research on effective marketing in contemporary globalism
4
Asia Pacific journal of marketing and logistics
3
Journal of international consumer marketing
3
Management for Professionals
3
BestMasters
2
Business horizons
2
Consumption culture in Europe : insight into the beverage industry
2
Forschungsgruppe Konsum und Verhalten
2
Handbook on cross-cultural marketing
2
Interaktives Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Management for professionals
2
Research
2
World Review of Entrepreneurship, Management and Sustainable Development
2
Advances in intelligent systems and computing : AISC
1
Advertising and consumer psychology
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Conference proceedings trends in business communication 2016
1
Deep knowledge of B2B relationships within and across borders
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
1
Enterprise & society : the international journal of business history
1
Foundations and trends in marketing : FTMKT
1
Frontiers of culture and psychology
1
Global advertising practice in a borderless world
1
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ECONIS (ZBW)
10
RePEc
1
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1
Cross-national variation in consumers' retail channel selection in a multichannel environment : evidence from Asia-Pacific countries
Lu, Qiang
;
Pattnaik, Chinmay
;
Xiao, Junji
;
Voola, Ranjit
- In:
Journal of business research : JBR
86
(
2018
),
pp. 321-332
Persistent link: https://www.econbiz.de/10011855346
Saved in:
2
Standardization, adaptation, and personalization of international corporate social media communications
Hatzithomas, Leonidas
;
Fotiadis, Thomas A.
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1098-1105
Persistent link: https://www.econbiz.de/10011627284
Saved in:
3
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.
;
Woods, Andy
;
Käppler, Florian
; …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
Saved in:
4
Kulturspezifische Markenwerte : Modell zur ländervergleichenden Analyse kultureller Einflussfaktoren auf den Markenwert am Beispiel der globalen Modeindustrie in Deutschland, Brasi...
Adel, Aliaa
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010442064
Saved in:
5
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
Saved in:
6
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
7
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
8
Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers
Marta, Janet K. M.
;
Singhapakdi, Anusorn
;
Lee, Dong-jin
; …
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 381-389
Persistent link: https://www.econbiz.de/10009720247
Saved in:
9
Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie
;
Kuber, Gayatri
;
Edwards, Steven M.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
Saved in:
10
Influence of thinking tendencies on online transaction of hybrid retailers
Becerra, Enrique P.
;
Badrinarayanan, Vishag
;
Kim, Chung-hyun
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 336-344
Persistent link: https://www.econbiz.de/10009720294
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