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isPartOf:"International Journal of Management and Marketing Research"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Psychology & marketing"
~subject:"Hispanics"
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International Journal of Management and Marketing Research
Hamburger Schriften zur Marketingforschung
Psychology & marketing
International journal of nonprofit and voluntary sector marketing
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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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