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isPartOf:"International Journal of Management and Marketing Research"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Psychology & marketing"
~subject:"Internationales Marketing"
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Standardization, adaptation, and personalization of international corporate social media communications
Hatzithomas, Leonidas
;
Fotiadis, Thomas A.
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1098-1105
Persistent link: https://www.econbiz.de/10011627284
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