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isPartOf:"International Journal of Sport Finance"
~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Sponsorship"
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Sponsorship
Football
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50
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International Journal of Sport Finance
European Sport management quarterly : ESMQ
International journal of sports marketing & sponsorship
14
Journal of sport management : the official journal of the North American Society of Sport Management
12
International journal of sport management and marketing : IJSMM
7
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
Sport management review
6
Journal of business research : JBR
5
Applied Marketing Science / Angewandte Marketingforschung
4
European journal of marketing : EJM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Springer eBook Collection
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International journal of advertising : the quarterly review of marketing communications
3
Research
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Sport, Business and Management : an international journal ; SBM
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Event- und Impaktforschung
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Journal for global business advancement : JGBA
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Journal of strategic marketing
2
KulturKommerz
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Springer eBook Collection / Business and Economics
2
The journal of brand management : an international journal
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Working papers / Institute for Strategy and Business Economics, University of Zurich
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African journal of business and economic research : AJBER
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Ambush Marketing
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Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
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BWL 10-2012
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Beiträge Sportökonomie, Sportmanagement
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Business and Economic Research : BER
1
Cogent business & management
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Corporate brand and corporate reputation
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DUV / Wirtschaftswissenschaft
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Der Markt : international journal of marketing
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ECONIS (ZBW)
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1
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
2
Fans' monetary evaluation of traditional and sponsored stadium names in the German Bundesliga
Boronczyk, Felix
;
Zarins, Niklas
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 768-787
Persistent link: https://www.econbiz.de/10013482786
Saved in:
3
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
Saved in:
5
Does football sponsorship improve company performance?
Naidenova, Iuliia
;
Parshakov, Petr
;
Chmykhov, Alexey
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011570921
Saved in:
6
Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.
;
Gorton, Matthew
;
Bottomley, Paul
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
Saved in:
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