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isPartOf:"International journal of Chinese culture and management : IJCCM"
~isPartOf:"Brands : interdisciplinary perspectives"
~subject:"Brand management"
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International journal of Chinese culture and management : IJCCM
Brands : interdisciplinary perspectives
Arts marketing : an international journal ; AM
3
International journal of arts management
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Journal of marketing management : MM
2
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Asia Pacific journal of marketing and logistics
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
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Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
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Review of business & finance case studies : RBFCS
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Aesthetics awry : the Painter of Light and the commodification of artistic values
Schroeder, Jonathan E.
- In:
Brands : interdisciplinary perspectives
,
(pp. 311-324)
.
2015
Persistent link: https://www.econbiz.de/10010478955
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Branding strategies and celebrity economy : a study of Mandarin pop music in the digital age
Lin, Fu-mei
- In:
International journal of Chinese culture and management …
2
(
2009
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003924587
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