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isPartOf:"International journal of Chinese culture and management : IJCCM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of international marketing"
~subject:"Werbung"
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Werbung
Cultural identity
86
Kulturelle Identität
86
Consumer behaviour
53
Konsumentenverhalten
53
National culture
52
Nationalkultur
52
International marketing
34
Internationales Marketing
34
China
25
Cross-cultural management
24
Interkulturelles Management
24
Culture
16
Welt
15
World
15
Brand management
11
Markenführung
11
USA
11
United States
11
Globalisierung
10
Globalization
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Kultur
10
Advertising
9
Corporate culture
9
Relationship marketing
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Unternehmenskultur
9
Beziehungsmarketing
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Brand image
8
Comparison
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Markenimage
8
Multinationales Unternehmen
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Social values
8
Soziale Werte
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Transnational corporation
8
Vergleich
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Advertising effects
6
Designation of origin
6
Dienstleistungsqualität
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9
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Bahadir, Berrak
1
Bahadir, S. Cem
1
Barua, Maria E.
1
Boutsouki, Christina
1
Cheng, Hong
1
Fang Liu
1
Fu, Wei
1
Hadjimarcou, John
1
Hatzithomas, Leonidas
1
Japutra, Arnold
1
Jimeneu, Fernando R.
1
Jung, Jae Min
1
Kellaris, James J.
1
Khenfer, Jamel
1
Kim, Jung Seek
1
Li, Jianyao
1
Liang, Beichen
1
Michie, Donald A.
1
Polyorat, Kawpong
1
Runyan, Rodney C.
1
Seo, Yuri
1
Septianto, Felix
1
Sung, Billy
1
Zotos, Yorgos
1
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International journal of Chinese culture and management : IJCCM
International marketing review
Journal of international marketing
Journal of global marketing
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
7
Journal of promotion management : JPM
6
Journal of advertising research
5
Journal of international consumer marketing
5
Advertising in developing and emerging countries : the economic, political and social context
4
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
The advertising and consumer culture reader
4
Handbook of research on international advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing theory
2
Q-Serie
2
Qualitative market research : an international journal
2
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian dimensions of services marketing
1
Baltic journal of management
1
Brand management in emerging markets : theories and practice
1
CIBR research papers
1
China today series
1
Corporate reputation review : an international journal
1
Cross-cultural and critical perspectives on brands
1
Cross-cultural window on consumer behavior
1
Digital formations
1
Diplomica
1
EBL-Schweitzer
1
ERIM Report Series Reference
1
Ebrary online
1
Edward Elgar E-Book Archive
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ECONIS (ZBW)
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1
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
National culture and advertising sensitivity to business cycles : a reexamination
Kim, Jung Seek
- In:
Journal of international marketing
28
(
2020
)
4
,
pp. 41-57
Persistent link: https://www.econbiz.de/10012391087
Saved in:
4
Financial development and country-level advertising spending : the moderating role of economic development and national culture
Bahadir, Berrak
;
Bahadir, S. Cem
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 3-20
Persistent link: https://www.econbiz.de/10012308715
Saved in:
5
A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
Saved in:
6
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
Saved in:
7
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
8
A cultural paradox in authority-based advertising
Jung, Jae Min
;
Polyorat, Kawpong
;
Kellaris, James J.
- In:
International marketing review
26
(
2009
)
6
,
pp. 601-632
Persistent link: https://www.econbiz.de/10009523086
Saved in:
9
Consumer responses to sex appeal advertising : a cross-cultural study
Fang Liu
;
Cheng, Hong
;
Li, Jianyao
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10009523104
Saved in:
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