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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses"
~subject:"Celebrity-Werbung"
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Celebrity-Werbung
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International journal of advertising : the quarterly review of marketing communications
Brand management in emerging markets : theories and practice
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business & economics research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Psychology & marketing
1
Review of business and economics
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ECONIS (ZBW)
3
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1
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
2
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
3
Multitestimonials im Sport : ausgewählte Befunde einer Längsschnitt- und Strukturanalyse zur werblichen Präsenz von Sportakteuren in deutschen Publikumszeitschriften
Schaaf, Daniela
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 225-241)
.
2009
Persistent link: https://www.econbiz.de/10003878369
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