//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"CORE discussion paper : DP"
~person:"Guo, Ying-zhi"
~person:"Steen, Gerard"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeanzeige"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Print advertising
2
Printwerbung
2
Advertising
1
Advertising effects
1
China
1
Creativity
1
Japan
1
Kreativität
1
Rhetoric
1
Rhetorik
1
Thailand
1
Werbewirkung
1
Werbung
1
conventionality
1
experiments
1
irony
1
metaphors
1
print advertising
1
rhetoric
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Guo, Ying-zhi
Steen, Gerard
Gabszewicz, Jean Jaskold
3
Laussel, Didier
3
Sonnac, Nathalie
3
Neijens, Peter C.
2
Uribe, Rodrigo
2
Alvarez, Cecilia M. O.
1
Andras, Trina Larsen
1
Belch, George E.
1
Belch, Michael A.
1
Bodur, Muzaffer
1
Bu, Kyunghee
1
Burgers, Christian
1
Chang, Chun-tuan
1
De-La-Torre, Ricardo León
1
Heath, Robert
1
Iepsma, Marlies A. R.
1
Iscioglu, Tutku Eker
1
Jao, Po-chen
1
Kim, Donghoon
1
Konijn, Elly
1
Kwak, Hyokjin
1
Laroche, Michel
1
Lee, Seung-yon
1
Lin, Yu-Shan
1
Manzur, Enrique
1
Mikkonen, Ilona
1
Mueller, Barbara
1
Nepomuceno, Marcelo Vinhal
1
Okazaki, Shintaro
1
Puzakova, Marina
1
Rauwers, Fabiënne
1
Reavey, Brooke
1
Richard, Marie-Odile
1
Smit, Edith G.
1
Telci, E. Eser
1
Tsichla, Eirini
1
Voorveld, Hilde
1
Wang, Kuo-Ching
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
CORE discussion paper : DP
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
2
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-chen
;
Lin, Yu-Shan
;
Guo, Ying-zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-862
Persistent link: https://www.econbiz.de/10003916086
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->