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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"CORE discussion paper : DP"
~person:"Steen, Gerard"
~subject:"metaphors"
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International journal of advertising : the quarterly review of marketing communications
CORE discussion paper : DP
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Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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