//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"CORE discussion paper : DP"
~subject:"China"
~subject:"Creativity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeanzeige"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
China
Creativity
Print advertising
18
Printwerbung
18
Advertising effects
11
Werbewirkung
11
Advertising
5
USA
4
United States
4
Werbung
4
Theorie
3
Theory
3
Advertising planning
2
Bibliometrics
2
Bibliometrie
2
Comparison
2
Consumer behaviour
2
Japan
2
Konsumentenverhalten
2
Language
2
Press publisher
2
Presseverlag
2
Sprache
2
Vergleich
2
Werbeplanung
2
print advertising
2
Advertising industry
1
Anthropomorphism
1
Athletes
1
Business network
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
France
1
Frankreich
1
Frauen
1
Gender
1
Geschlecht
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Burgers, Christian
1
Guo, Ying-zhi
1
Iepsma, Marlies A. R.
1
Jao, Po-chen
1
Konijn, Elly
1
Laroche, Michel
1
Lin, Yu-Shan
1
Nepomuceno, Marcelo Vinhal
1
Richard, Marie-Odile
1
Steen, Gerard
1
Wang, Kuo-Ching
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
CORE discussion paper : DP
Journal of advertising : official publication of the American Academy of Advertising
2
Brand management in emerging markets : theories and practice
1
California management review
1
Cross-cultural and critical perspectives on brands
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Frontiers of business research in China : selected publications from Chinese universities
1
Health marketing quarterly
1
International marketing review
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
2
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
3
Exploring attractive messages in group package tour newspaper advertisements
Wang, Kuo-Ching
;
Jao, Po-chen
;
Lin, Yu-Shan
;
Guo, Ying-zhi
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 843-862
Persistent link: https://www.econbiz.de/10003916086
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->