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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"European journal of marketing : EJM"
~subject:"Credibility"
~subject:"Markenimage"
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Search: subject_exact:"Testimonial advertising"
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Credibility
Markenimage
Celebrity endorsement
18
Celebrity-Werbung
18
Advertising effects
15
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15
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7
Consumer behaviour
5
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celebrity endorsement
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advertising
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meaning transfer
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Balabanis, George
1
Bergkvist, Lars
1
Chang, Chung-Chau
1
Chang, Jung-Hua
1
Chang, Shin-Shin
1
Chien, Ya-Lan
1
Cornwell, T. Bettina
1
Dwivedi, Abhishek
1
Hellén, Katarina
1
Johnson, Lester W.
1
Knoll, Johannes
1
Matthes, Jörg
1
McDonald, Robert E.
1
Muehling, Darrel D.
1
Münch, Andrea
1
Ostermann, Migena
1
Pappu, Ravi
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Spry, Amanda
1
Sääksjärvi, Maria
1
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International journal of advertising : the quarterly review of marketing communications
European journal of marketing : EJM
Journal of business research : JBR
14
Psychology & marketing
11
The journal of product & brand management
8
Journal of marketing communications
6
Global business review
5
International journal of advertising : the review of marketing communications
5
International journal of sports marketing & sponsorship
5
Journal of advertising research
5
Journal of promotion management : JPM
5
The journal of brand management : an international journal
5
Celebrity, convergence and transformation
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Inventi impact: retailing & consumer services
3
Journal of marketing management : MM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport management and marketing : IJSMM
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Nepalese journal of finance : a publication of Uniglobe College
2
Pakistan journal of commerce and social sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management perspectives : TMP
2
Vision : the journal of business perspective
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
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1
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
2
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
3
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
4
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
5
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
6
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
7
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
Saved in:
8
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
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