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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Transcultural marketing for incremental and radical innovation"
~subject:"Marketingmanagement"
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International journal of advertising : the quarterly review of marketing communications
Hamburger Schriften zur Marketingforschung
Transcultural marketing for incremental and radical innovation
Asia Pacific journal of marketing and logistics
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Cultural marketing and metaverse for consumer engagements
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Advertising and consumer psychology
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Developments in marketing science: proceedings of the Academy of Marketing Science
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Journal für Betriebswirtschaft : management review quarterly
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Strategic transcultural marketing management and global competitiveness
Camillo, Angelo A.
;
Holt, Svetlana
;
Marques, Joan
- In:
Transcultural marketing for incremental and radical …
,
(pp. 316-338)
.
2014
Persistent link: https://www.econbiz.de/10010211694
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