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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Reijmersdal, Eva A. van"
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Reijmersdal, Eva A. van
Dens, Nathalie
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Matthes, Jörg
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Naderer, Brigitte
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Avramova, Yana R.
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Cauberghe, Verolien
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Neijens, Peter
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Salmon, Charles T.
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Smit, Edith
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Sung, Yongjun
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Abdourazakou, Yann
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Balasubramanian, Siva Kumar
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
2
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
Cutting edge international research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
Saved in:
3
How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
Saved in:
4
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
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