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isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~source:"econis"
~subject:"Consumer behaviour"
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International journal of business and globalisation : IJBG
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Managing brand personality when brand undergoes sequential extension
Pandey, Anuja
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 471-484
Persistent link: https://www.econbiz.de/10009354631
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