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isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing communications"
~person:"Cowan, Kirsten"
~person:"Kong, Ying"
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Cowan, Kirsten
Kong, Ying
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International journal of consumer studies
Journal of marketing communications
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ECONIS (ZBW)
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Green spirit : consumer empathies for green apparel
Cowan, Kirsten
;
Kinley, Tammy
- In:
International journal of consumer studies
38
(
2014
)
5
,
pp. 493-499
Persistent link: https://www.econbiz.de/10010517761
Saved in:
2
When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
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