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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Tourism"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Tourism
Werbewirkung
Viral marketing
73
Virales Marketing
73
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
39
Social web
39
Internet marketing
38
Online-Marketing
38
Online retailing
15
Online-Handel
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Customer satisfaction
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Hotel industry
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Hotellerie
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Kundenzufriedenheit
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Online reviews
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Beziehungsmarketing
11
Relationship marketing
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Dienstleistungsqualität
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Gastronomie
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Restaurant industry
10
Service quality
10
Advertising
9
Personalisierung
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Personalization
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Confidence
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Vertrauen
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eWOM
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Advertising effects
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Brand image
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Data Mining
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Huh, Jisu
2
Bigné Alcañiz, J. Enrique
1
Castillo-Manzano, José Ignacio
1
Castro Nuño, Mercedes
1
Chang, Chingching
1
Choi, Yung Kyun
1
Ferraris, Alberto
1
Gong, Caiyan
1
Huang, Xun Irene
1
Hwang, Johye
1
Kim, Hyejin
1
Kim, Jin-Young
1
Kim, Kacy K.
1
Ko, Eunju
1
Law, Chun Hung Roberts
1
Liang, Sai
1
Lou, Chen
1
Lu, Xinyu
1
Martínez-Navarro, Jesús
1
Pfeuffer, Alexander
1
Pozo-Barajas, Rafael
1
Qiu, Chen
1
Rath, Bhavtosh
1
Sharma, Rashmini
1
Sharma, Shavneet
1
Singh, Gurmeet
1
Sotiriadis, Marios D.
1
Srivastava, Jaideep
1
Ye, Qiang
1
Yoon, Sukki
1
Yu, Jihye
1
Yuan, Mingquan
1
Zhang, Xiaoxia
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Zhou, Xuan
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International journal of contemporary hospitality management
International journal of advertising : the review of marketing communications
Tourism management : research, policies, practice
15
Journal of travel and tourism marketing
13
Journal of advertising research
10
Journal of business research : JBR
10
Journal of promotion management : innovations in planning and applied research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
European journal of marketing : EJM
6
Tourism analysis : an interdisciplinary tourism & hospitality journal
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of hospitality marketing & management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Electronic commerce research
3
Information systems research : ISR
3
Journal of destination marketing & management
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Advertising in new formats and media : current research and implications for marketers
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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ECONIS (ZBW)
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1
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
2
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
3
Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young
;
Hwang, Johye
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
Saved in:
4
Motivation behind review provision in online travel communities : do hometowner contributions matter?
Liang, Sai
;
Ye, Qiang
;
Zhang, Xiaoxia
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1692-1716
Persistent link: https://www.econbiz.de/10013412087
Saved in:
5
Exploring consumers' domestic gastronomy behaviour : a cross-national study of Italy and Fiji
Sharma, Shavneet
;
Singh, Gurmeet
;
Ferraris, Alberto
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3353-3375
Persistent link: https://www.econbiz.de/10013412895
Saved in:
6
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
9
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
10
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
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