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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of management information systems : JMIS"
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Search: subject_exact:"Viral marketing"
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Viral marketing
122
Virales Marketing
122
Consumer behaviour
76
Konsumentenverhalten
76
Internet marketing
58
Online-Marketing
58
Social Web
57
Social web
57
Online retailing
37
Online-Handel
37
Customer satisfaction
30
Hotel industry
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Hotellerie
30
Kundenzufriedenheit
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Beziehungsmarketing
29
Relationship marketing
29
Dienstleistungsqualität
23
Service quality
23
Personalisierung
19
Personalization
19
E-commerce
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Electronic Commerce
18
Data Mining
14
Data mining
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Gastronomie
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Online reviews
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Restaurant industry
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online reviews
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social media
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Beschwerdemanagement
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Complaint management
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Brand image
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Confidence
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Markenimage
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Tourism
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Tourismus
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Vertrauen
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Law, Chun Hung Roberts
5
Bilgihan, Anil
4
Mavondo, Felix
4
Cobanoglu, Cihan
3
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Xiang, Zheng
3
Xie, Karen L.
3
Benbasat, Izak
2
Berezina, Katerina
2
Bradley, Graham L.
2
Cenfetelli, Ronald T.
2
Du, Qianzhou
2
Duan, Wenjing
2
Fan, Weiguo
2
Fong, Lawrence Hoc Nang
2
Han, Jeongsoo
2
Kim, Jong Min
2
Kwok, Linchi
2
O'Connor, Peter
2
Qahri-Saremi, Hamed
2
Romero, Jaime
2
Tang, Liang
2
Wang, Dan
2
Weber, Karin
2
Wu, Luorong
2
Xu, Jingjun
2
Zhang, Jie Jennifer
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Aakash, Aakash
1
Abdullah, Saddam
1
Abubakar, Binta
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Adler, Howard
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1
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1
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International journal of contemporary hospitality management
Journal of hospitality marketing & management
Journal of management information systems : JMIS
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
122
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Indirect customer-to-customer interactions and experiential value : examining solo and social diners
Han, Wenjia
;
Jiang, Wen
;
Tang, Jason
;
Raab, Carola
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1668-1691
Persistent link: https://www.econbiz.de/10013412075
Saved in:
22
Motivation behind review provision in online travel communities : do hometowner contributions matter?
Liang, Sai
;
Ye, Qiang
;
Zhang, Xiaoxia
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1692-1716
Persistent link: https://www.econbiz.de/10013412087
Saved in:
23
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
24
What matters, and what matters most? : exploring resident satisfaction in continuing care retirement communities
Chaulagain, Suja
;
Li, Jianwen
;
Pizam, Abraham
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2472-2495
Persistent link: https://www.econbiz.de/10013412651
Saved in:
25
Exploring consumers' domestic gastronomy behaviour : a cross-national study of Italy and Fiji
Sharma, Shavneet
;
Singh, Gurmeet
;
Ferraris, Alberto
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3353-3375
Persistent link: https://www.econbiz.de/10013412895
Saved in:
26
User-generated reviews and the financial performance of restaurants
Abdullah, Saddam
;
Van Cauwenberge, Philippe
;
Vander …
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3697-3714
Persistent link: https://www.econbiz.de/10013412940
Saved in:
27
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
28
A prediction framework on the helpfulness of reviews for processing Chinese and English hotel reviews
Li, Xiaokun
;
Zhang, Yao
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4415-4437
Persistent link: https://www.econbiz.de/10013455333
Saved in:
29
Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Liu, Chih-Hsing
;
Horng, Jeou-Shyan
;
Chou, Sheng-Fang
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 872-898
Persistent link: https://www.econbiz.de/10013357143
Saved in:
30
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
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