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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Service business"
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Search: subject_exact:"Viral marketing"
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Viral marketing
104
Virales Marketing
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Consumer behaviour
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Internet marketing
42
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42
Customer satisfaction
36
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30
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Online-Handel
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Beschwerdemanagement
14
Complaint management
14
Online reviews
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Personalisierung
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Romero, Jaime
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Castillo-Manzano, José Ignacio
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Castro Nuño, Mercedes
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Hu, Xingbao
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International journal of contemporary hospitality management
Journal of hospitality marketing & management
Service business
International journal of hospitality management
4
Journal of travel and tourism marketing
3
Journal of economics & management
2
Dissertationen der LMU
1
Emerald insight
1
Information technology & tourism
1
Journal for global business advancement : JGBA
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Journal of retailing and consumer services
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Online reputation management in destination and hospitality : what we know, what we need to know
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The Cornell hospitality quarterly
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Tourism management : research, policies, practice
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1
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
2
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
3
Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
Saved in:
4
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
5
Customer engagement behaviors in hospitality : customer-based antecedents
Romero, Jaime
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 565-584
Persistent link: https://www.econbiz.de/10011754044
Saved in:
6
Aggregate consumer ratings and booking intention : the role of brand image
Casado-Díaz, Ana B.
;
Pérez-Naranjo, Leonor M.
; …
- In:
Service business
11
(
2017
)
3
,
pp. 543-562
Persistent link: https://www.econbiz.de/10011736215
Saved in:
7
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay
;
Zhang, Tingting Christina
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 379-414
Persistent link: https://www.econbiz.de/10011308466
Saved in:
8
User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
Saved in:
9
The perceived influence of user reviews in the hospitality industry
Ong, Beng Soo
- In:
Journal of hospitality marketing & management
21
(
2012
)
5/6
,
pp. 463-485
Persistent link: https://www.econbiz.de/10009621108
Saved in:
10
The impact of virtual worlds on word-of-mouth : improving social networking and servicescape in the hospitality industry
Kim, Jungsun
;
Hardin, Andrew
- In:
Journal of hospitality marketing & management
19
(
2010
)
7
,
pp. 735-753
Persistent link: https://www.econbiz.de/10008701701
Saved in:
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