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isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Mobile Anwendung"
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Advertising
Mobile Anwendung
Mobile phone
21
Mobiltelefon
21
Consumer behaviour
13
Konsumentenverhalten
13
Mobile communications
10
Mobilkommunikation
10
Mobile Business
8
Mobile business
8
Mobile application
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Internet marketing
5
Online-Marketing
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Advertising effects
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Smartphone
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Werbewirkung
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Werbung
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India
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Indien
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Innovation adoption
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Internet
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Mobile Marketing
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Mobile marketing
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Virales Marketing
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Brand image
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Customer satisfaction
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Technology Adoption
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mobile advertising
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2000-2006
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Alhajsaleh, Nael
1
Baidoun, Samir
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Bigirimana, Stanislas
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Drakatos, Nikolaos
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Ghosh, Tathagata
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Hamouda, Mohammed
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Han, Eun Kyoung
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Izzal Asnira Zolkepli
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Kandiero, Agripah
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Kim, Sang Chon
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Kim, Soojung
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Kolsaker, Alisa
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Lee, Joonghwa
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Mtengwa, Bonnie Batsirai
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Park, Haseon
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Rao, Venu Gopal
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Salem, Mohammed
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Sharifah Nadiah Syed Mukhiar
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Tan, Chekfoung
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of marketing communications
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
Journal of business research : JBR
6
International journal of business information systems : IJBIS
5
Journal of retailing and consumer services
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of internet marketing and advertising : IJIMA
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Information systems research : ISR
3
International journal of consumer studies
3
Journal of advertising
3
Journal of hospitality marketing & management
3
Marketing intelligence & planning
3
Technological forecasting & social change : an international journal
3
BestMasters
2
CSD working paper series
2
Electronic commerce research and applications
2
Forschung aktuell
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
ICT India working paper
2
Information systems and e-business management : ISeB
2
International journal of advertising : the review of marketing communications
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research
2
International journal of networking and virtual organisations : IJNVO
2
International journal of technology marketing : IJTMkt
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Management decision : MD
2
Management information systems : mis quarterly
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Service business
2
SpringerLink / Bücher
2
The international journal of bank marketing : IJBM
2
ZEW discussion papers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advertising, promotion, and new media
1
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ECONIS (ZBW)
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
3
Drivers of mobile money services development in Zimbabwe : the case of EcoCash
Mtengwa, Bonnie Batsirai
;
Kandiero, Agripah
; …
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10012501787
Saved in:
4
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
5
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
6
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
7
An empirical study of the effect of internet services on the preferential adoption of mobile Internet
Nour, Mohamed Abdalla
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10010402591
Saved in:
8
Consumer confusion in mobile application buying : the moderating role of need for cognition
Ghosh, Tathagata
;
Rao, Venu Gopal
- In:
International journal of e-business research : an …
10
(
2014
)
4
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010469969
Saved in:
9
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
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