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isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing communications"
~subject:"Kundenzufriedenheit"
~subject:"Mobile Anwendung"
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Kundenzufriedenheit
Mobile Anwendung
Mobile phone
21
Mobiltelefon
21
Consumer behaviour
13
Konsumentenverhalten
13
Mobile communications
10
Mobilkommunikation
10
Mobile Business
8
Mobile business
8
Mobile application
6
Internet marketing
5
Online-Marketing
5
Advertising
4
Advertising effects
4
Smartphone
4
Werbewirkung
4
Werbung
4
India
3
Indien
3
Innovation adoption
3
Innovationsakzeptanz
3
Internet
3
Mobile Marketing
3
Mobile marketing
3
Viral marketing
3
Virales Marketing
3
Brand image
2
Customer satisfaction
2
Electronic money
2
Elektronisches Geld
2
Markenimage
2
Mobility
2
Mobilität
2
Technology Adoption
2
mobile advertising
2
2000-2006
1
Advertising media
1
Agricultural development
1
Arbeitsmobilität
1
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8
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Bebber, Suélen
1
Bigirimana, Stanislas
1
Eberle, Luciene
1
Ghosh, Tathagata
1
Han, Eun Kyoung
1
Izzal Asnira Zolkepli
1
Kandiero, Agripah
1
Kim, Sang Chon
1
Kim, Soojung
1
Lee, Joonghwa
1
Lima, Vinicius Zanchet de
1
Milan, Gabriel Sperandio
1
Mtengwa, Bonnie Batsirai
1
Nour, Mohamed Abdalla
1
Park, Haseon
1
Rao, Venu Gopal
1
Sharifah Nadiah Syed Mukhiar
1
Tan, Chekfoung
1
Toni, Deonir de
1
Tran, Gina A.
1
Yazdanparast, Atefeh
1
Yoon, Doyle
1
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of marketing communications
Journal of retailing and consumer services
12
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
International journal of business information systems : IJBIS
4
International journal of technology marketing : IJTMkt
4
Journal of business research : JBR
4
Marketing intelligence & planning
4
Information systems and e-business management : ISeB
3
Information systems research : ISR
3
International journal of consumer studies
3
Journal of hospitality marketing & management
3
The journal of services marketing
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Amfiteatru economic : an economic and business research periodical
2
CSD working paper series
2
Forschung aktuell
2
Handbook of research on intelligent techniques and modeling applications in marketing analytics
2
ICT India working paper
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of networking and virtual organisations : IJNVO
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management decision : MD
2
Management information systems : mis quarterly
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Pakistan journal of commerce and social sciences
2
Psychology & marketing
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
ZEW discussion papers
2
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ECONIS (ZBW)
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1
Smartphone experience, satisfaction, and referral : an ecosystem perspective
Yazdanparast, Atefeh
;
Tran, Gina A.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
Saved in:
2
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
3
Drivers of mobile money services development in Zimbabwe : the case of EcoCash
Mtengwa, Bonnie Batsirai
;
Kandiero, Agripah
; …
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10012501787
Saved in:
4
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
5
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
6
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
7
An empirical study of the effect of internet services on the preferential adoption of mobile Internet
Nour, Mohamed Abdalla
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10010402591
Saved in:
8
Consumer confusion in mobile application buying : the moderating role of need for cognition
Ghosh, Tathagata
;
Rao, Venu Gopal
- In:
International journal of e-business research : an …
10
(
2014
)
4
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010469969
Saved in:
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