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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interactive media
7
Interaktive Medien
7
Internet marketing
6
Online-Marketing
6
Advertising effects
5
Werbewirkung
5
Betrug
4
Fraud
4
Search engine
4
Suchmaschine
4
Theorie
4
Theory
4
Website
3
Advertising industry
2
E-commerce
2
Electronic Commerce
2
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1
Agency theory
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Behavioral economics
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Book Stores
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Business model
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Consumer behaviour
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Digitale Dienste
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Digitale Medien
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Digitale Plattform
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E-Service Modeling
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E-Tailing
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Einzelhandel
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Asdemir, Kursad
1
Bandyopadhyay, Subhajyoti
1
Cheng, Hsing K.
1
Dinev, Tamara
1
Hu, Qing
1
Mahdian, Mohammad
1
Midha, Vishal
1
Papagiannidis, Savvas
1
Pathak, Praveen
1
Pillai, Prashant S.
1
Qadir, Abdul
1
Sharma, Ravi S.
1
Srinivasan, Thomas
1
Theodoulou, Theodoulos
1
Tomak, Kerem
1
Yahya, Moin A.
1
Yayla, Ali
1
Yurtseven, Özden
1
Zhou, Wei
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International journal of electronic commerce : IJEC
Gabler Edition Wissenschaft
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Corporate reputation review : an international journal
1
Die Bank
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
Facta Universitatis / Series economics and organization / University of Niš
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
2
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
5
(
2009
)
4
,
pp. 55-67
Persistent link: https://www.econbiz.de/10003891598
Saved in:
3
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
4
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
5
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
6
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
7
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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