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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of organizational computing and electronic commerce"
~person:"Jang, Heehyoung"
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International journal of electronic commerce : IJEC
Journal of organizational computing and electronic commerce
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The influence of on-line brand community characteristics on community commitment and brand loyalty
Jang, Heehyoung
;
Olfman, Lorne
;
Ko, Ilsang
;
Koh, Joon
; …
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 57-80
Persistent link: https://www.econbiz.de/10003698439
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