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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Working paper"
~subject:"Werbeplanung"
~type_genre:"Aufsatz in Zeitschrift"
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Werbeplanung
Search engine
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Suchmaschine
12
Internet marketing
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Advertising effects
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Werbewirkung
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online advertising
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International journal of electronic commerce : IJEC
Working paper
Electronic commerce research and applications
1
Foundations and trends in marketing : FTMKT
1
Information technology and management
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ECONIS (ZBW)
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Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
2
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
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